Website therapy
Identity-led websites for ambitious entrepreneurs who are done pretending to be less interesting than they are
The Revel Stay is a boutique travel guide curating slow travel and city escape destinations for travelers who appreciate design, architecture, and a long evening chatting over vermouth somewhere on the Mediterranean coast.
Redesigned on WordPress and Elementor, with a full CMS architecture powered by JetEngine, so the guide can easily scale as the destinations and directory grow.
Erica Gray runs Spotlight Travel, an independent advisory in partnership with Fora and Virtuoso. She wanted to upgrade her visual identity online to match how she works with clients: personality-first.
To remove the overwhelm of staying consistent with her posting schedule, we built a social media template bank. Now every time she pulls an idea from her content pillars, she knows exactly which template it should go into.
My Handler is a Paris-based events agency and luxury concierge within the luxury and banking world — clients who expect precision, discretion, and nothing less than being "handled beyond expectations.
I worked alongside Malik Kotb, in the creative direction and website design, moving the brand into a deeper, more editorial visual language.
After a decade of working in the creative department of Loewe, a luxury perfume brand from Spain, Sergio started his own Brand Consulting agency to help businesses at any stage of their journey take their brands to the next level.
As a brand designer himself, Sergio trusted me to create the full visual identity and design his new website.
in his words
"Aida! Sólo escribirte para decirte que todo el mundo me dice que flipa con la web. Contraté una chica catalana que es lo más!" -Sergio
Partners in life and art, Anika and Sjoerd founded Grace and Ward to share their passion for crafting hand-tufted rugs. I had the pleasure of collaborating with them to design and launch their online shop.
The storefront is built in Webflow, while the checkout process is handled through Shopify, all integrated via Smootify for a cohesive shopping experience.
in their words
"Dear Aida, we are amazed with the results! Will be quite a job to review everything. We've also shared it with our brand designer and this is what she said: Well done you guys, and top designer chosen for the site - smart move! " -Anika & Sjoerd
I help you show up online as the unfiltered version of yourself that your ideal clients are looking for
Juan Martín Montes, a sports journalist with over 20 years in media journalism, was launching Key Data, a data-driven sports storytelling studio.
We built an onlie presence that showcase his dual offering: interactive web experiences and motion graphic videos. The goal was to reflect the same editorial quality and visual storytelling he delivers to clients.
in his words:
“I just wanted to say how much I love how the landing page turned out. It really captures the spirit of the project — clean, thoughtful, and with a strong editorial feel. Great work!”
Bibarch is an architecture studio based in Madrid, focused on design, innovation, and sustainability.
After refreshing their brand, they were ready for a website upgrade. They wanted to launch fast, so we decided to go with a Webflow template.
I customized some layouts, applied their brand assets, refined sections to match their visual direction, and organized the CMS for easier content management.
With the right creative direction, a template can still feel tailored, intentional, and on brand.
Web Design + Dev
Web redesign
Visual identity discovery
A private investment firm curating unique hospitality assets across Asia-Pacific and the Middle East.
I was brought in to revamp their website and visual identity, taking a design-first approach that evolved into a full-scale web development project.
The result is a Swiss inspired design & minimal digital presence—built in close collaboration with the amazing team at RV Capital. And this is just the beginning, as the company continues to expand its portfolio with new properties.
in his words
"Fantastic! I really love it. Great work to all involved!"
-Vinesh, Co-Founder and CEO
House on a Hill is a short term rental home. An invitation to reconnect with nature and explore the wonders of Big Sky Country.
House on a Hill open its doors to guests on June 2023. After a fully booked summer and a collection of stellar reviews, the owners wanted to provide a more personalized experience by creating its own website.
My approach was to create a visual identity for the vacation rental, highlighting not only in depth details about the property itself, but also offering insights into its surroundings and attractions nearby.
You're embarrassed to send people to your current site
You know you're "supposed to" look and sound professional but it makes you want to die inside
You need someone to handle the whole process so you don't have to learn Wordpress at 2am
You're done with "good enough" and ready for "holy shit this is exactly what I wanted"