The following proposal document provides a detailed overview of the project's objectives, stages and deliverables. It serves as a guide that will shape our approach to achieving results effectively and efficiently. If you have any questions or need clarification on any aspect, please feel free to contact me via email.
Content strategy
Design
Development
Project timeline
Estimate
Payment terms
Terms & Conditions
Information architecture - Sitemap
Design direction exploration: colors, fonts and art direction
We'll refine the design direction chosen on the exploration phase above
Style guide: colors & typography
Wireframe all pages
Full homepage design
Secondary pages
Responisve design
Front-end development Webflow, Framer, etc.
CMS setup
Animations & interactions
Cookies & legal pages
Fully responsive
SEO optimized
Accessibility best practices
Integrations - Newsletters
Migration/Launch
Test
Website edits training
File handoff
Google analytics and Google console
Week one
You'll be presented with two mood boards with visual references, style inspiration, and content ideas to help define the aesthetic vision. Once we decide on the direction, that concept will guide the creation of a custom design strategy to represent your online identity. One main direction, refined through feedback.
Week two
Next, we’ll map out page layouts and user flows to ensure the site is clear, strategic, and conversion-focused. We’ll create wireframes for all pages and start building the homepage in the chosen direction. Once the homepage and secondary page wireframes are approved, we’ll apply the final branding across all pages.
Week three
The approved final design will be pixel-perfect build in Webflow with organized structure, CMS setup if needed, and smooth interactions. Your site will be optimized for all devices with on-page SEO in place.
Week four
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- A non-refundable deposit of 50% of the total project fee is required before work commences
- A25% payment is due after the first round of revisions
- The remaining 25% is due upon final delivery of the project
For design & development projects - Before the website is launched live
For design-only projects - upon delivery of the final approved design files - Late fees
Payments must be made within 10 days of invoicing. If payment is not received by the due date, work on the project will be placed on hold until the outstanding balance is settled. In such cases, I will notify you in writing - Late revisions and feedback
If revision requests or approvals are delayed beyond the days scheduled, the original delivery timeline may be affected, and an updated schedule will be provided accordingly - Late payments, revisions and feedback delays will affect the original delivery timeline
- Any requests beyond the agreed-upon project scope will require a separate agreement and will be billed accordingly
- You will get my support at no extra fee for 4 weeks after launch
- The designer retains the right to showcase the project in portfolios and marketing materials