The following proposal document provides a detailed overview of the project's objectives, stages and deliverables. It serves as a guide that will shape our approach to achieving results effectively and efficiently. If you have any questions or need clarification on any aspect, please feel free to contact me via email.
Content strategy
Design
Development
Project timeline
Brand message: goals, audience
Competitor analysis: identify how the brand can stand out visually with the message and spot marketing opportunities
Map customer journey - Website end goal
Information architecture - Sitemap (Home, Team, Services, About, Blog and Blog template page)
Design direction exploration: colors, fonts and art direction - You'll be presented with 2 different design concepts
We'll refine the design direction chosen on the exploration phase above
Style guide: colors & typography
Wireframe all pages
Full homepage design
Secondary pages
Responisve design
Front-end development in Webflow
CMS setup -Blog, Case studies, etc.
Animations & interactions
Cookies & legal pages
Fully responsive
SEO optimized
Accessibility best practices
Integrations - Newsletters
Migration/Launch
Test
Website edits training
File handoff
Google analytics and Google console
Week one
You'll be presented with two mood boards with visual references, style inspiration, and content ideas to help define the aesthetic vision. Once we decide on the direction, that concept will guide the creation of a custom design strategy to represent your online identity. One main direction, refined through feedback.
Week two
Next, we’ll map out page layouts and user flows to ensure the site is clear, strategic, and conversion-focused. We’ll create wireframes for all pages and start building the homepage in the chosen direction. Once the homepage and secondary page wireframes are approved, we’ll apply the final branding across all pages.
Week three
The approved final design will be pixel-perfect build in Webflow with organized structure, CMS setup, and smooth interactions (on request). Your site will be optimized for all devices with on-page SEO in place.
Week four
You’ll review in a live preview link and request changes (up to 2–4 rounds.
I test across browsers, links, forms, and integrations to ensure everything runs flawlessly.
We connect your domain, publish the site, and make sure analytics + forms are working.
A founder-first agency that supports startups through the fundraising process.
I collaborated with my client Kiran to build his online presence, developing a new minimalist visual identity along with the logo, website design, and development.
in his words
"Aida! I love both designs. No idea which is better. Please help 😂". -Kiran-
A private investment firm curating unique hospitality assets across Asia-Pacific and the Middle East.
I was brought in to revamp their website and visual identity, taking a design-first approach that evolved into a full-scale web development project.
The result is a Swiss inspired design & minimal digital presence—built in close collaboration with the amazing team at RV Capital. And this is just the beginning, as the company continues to expand its portfolio with new properties.
in his words
"Fantastic! I really love it. Great work to all involved!".
-Vinesh, Co-Founder and CEO-
