web design & development proposal
Client name/ Company

The following proposal document provides a detailed overview of the project's objectives, stages and deliverables. It serves as a guide that will shape our approach to achieving results effectively and efficiently. 
If you have any questions or need clarification on any aspect, please feel free to contact me via email or whatsapp.

contents

Content strategy

Design

Development

Project timeline

Estimate

Payment terms

Terms & Conditions

content strategy

Brand message: goals, audience, industry competitors

Competitor analysis: identify how the brand can stand out visually with the message and spot marketing opportunities

Map customer journey - Website end goal

Information architecture - Sitemap

Design direction exploration: colors, fonts and art direction - You'll be presented with 2 different design concepts

design

We'll refine the design direction chosen on the exploration phase above

Style guide: colors & typography

Wireframe all pages

Full homepage design

Secondary pages

Responisve design

development

Front-end development Webflow, Framer, etc.

CMS setup

Animations & interactions

Cookies & legal pages

Fully responsive

SEO optimized

Accessibility best practices

Integrations - Newsletters

Migration/Launch

Test

Website edits training

File handoff

Google analytics and Google console

Project timeline

Week one

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Week two

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Week three

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Week four

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estimate
x Pages design
$$$
x Pages design
$$$
x Pages design
$$$
Investment
$$$
payment terms & conditions
  • A non-refundable deposit of 50% of the total project fee is required before work commences
  • A25% payment is due after the first round of revisions
  • The remaining 25% is due upon final delivery of the project
    For design & development projects -  Before the website is launched live
    For design-only projects - upon delivery of the final approved design files
  • Late fees
    Payments must be made within 10 days of invoicing.  If payment is not received by the due date, work on the project will be placed on hold until the outstanding balance is settled. In such cases, I will notify you in writing
  • Late revisions and feedback
    If revision requests or approvals are delayed beyond the days scheduled, the original delivery timeline may be affected, and an updated schedule will be provided accordingly
  • Late payments, revisions and feedback delays will affect the original delivery timeline
  • Any requests beyond the agreed-upon project scope will require a separate agreement and will be billed accordingly
  • You will get my support at no extra fee for 4 weeks after launch
  • The designer retains the right to showcase the project in portfolios and marketing materials